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13 Supermarket Tactics that trick you to buy and spend More

Ivo DimitrovSep 20, 2016 Blog

13 Supermarket Tactics that trick you to buy and spend More

Food experts, industry analysts, and store employees share their insider strategies on how to save money on groceries, stay healthy, and beat the supermarkets at their own game. We’re very aware of the role that the senses play in marketing. iStock/Thinkstock When you walk in the door, you smell bread...

How to store food long-term: 24 Unexpected TIPS

Ivo DimitrovSep 15, 2016 Blog

How to store food long-term: 24 Unexpected TIPS

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Fruit, vegetables, eggs and much more: a bit of common sense and some of Granny’s old tips will help you to long term storage your food without wasting it. It is such a shame to waste food, no matter whether you have to throw away one courgette or a whole turkey breast. It happens when […]

U.S. Consumers Study Finds That People Blame Everyone Else for Food Waste

Ivo DimitrovAug 16, 2016 Blog

U.S. Consumers Study Finds That People Blame Everyone Else for Food Waste

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Food waste and food insecurity are two of US and world’s biggest problems. A recent study by PLOS One found that between 30 and 35 percent of the nation’s food is wasted annually, robbing each person of 1,250 calories every day. Food falls through the cracks in each step of the production process,...

The History of Caesar Salad – invented from food leftovers

Ivo DimitrovJun 30, 2016 Blog

The History of Caesar Salad – invented from food leftovers

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Myth: Caesar Salad was named after the Roman Emperor title. Caesar Cardini was an Italian-born chef who immigrated to the United States after World War I. Despite having a home in San Diego, the Cardini family operated a restaurant in Tijuana, Mexico, primarily because of prohibition. Many Americans...

Extreme Couponing – good idea or dangerous obsession?

Ivo DimitrovJun 22, 2016 Blog

Extreme Couponing – good idea or dangerous obsession?

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Retailers and manufacturers offer price reduction coupons as sales promotion tools to accomplish their marketing goals and attract consumers. Their intention is to lure people into stores and make them do all their shopping so that the retailer compensates the low price of discounted items with other...

Guides for storing food properly

Ivo DimitrovJun 06, 2016 Blog

Guides for storing food properly

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It’s easy to over buy on groceries and end up with a lot of extra food knocking around. We stock up on fresh food, cater for larger numbers of people and probably overestimate just how much we really need to feed family and friends. Learning how to store your food correctly will not only keep […]